Blogging course (QLS Level 4)

Many leading corporations including Arsenal FC, Disney, John Lewis, and Vodafone use our accredited courses to train their writers. And numerous individuals testify that they are practical, effective and great value for money.

This accredited blogging course will teach you the skills you need to become a successful, skilled and in-demand Blogger.

You will learn how to write original and engaging blog content, use videos, audio and images to interact with your visitors, promote your blog on social media platforms, and much more! You will also be taught how to monetise your blog.

Key features:

• Certification: Quality Licence Scheme certificate of achievement.
• Endorsed by: The Quality Licence Scheme.
• Accredited by: CPD & European Association of Distance Learning.
• Government registered?: Yes. UKRLP number: 10008168.
• Available to: UK and international learners.
• Tutor support: Unlimited support from an expert.
• Tutor marked assignments: 12 practical, tutor marked assignments.

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A blog gives you the chance to comment on the issues that are important to you. And our blogging course will show you how to do it effectively.

Your blog will remain unseen without the right training. But our online blogging course will show you how to build and maintain a first-class, engaging blog that attracts visitors.

You can start sharing your opinions and passions with the online community within days of signing up.

Successful graduate Jayne Whytock told us: “Within a few weeks of enrolling on this blogging course, I had my first article accepted, and soon after that, I was paid for my work. The support I received enabled me to earn money, and gave me back my confidence. I would not hesitate to recommend this course!”

Experienced bloggers have also found this course has helped them to sharpen their skills, updated them on the latest techniques, and helped them start earning money from blogging.

You will learn how to:

• Identify an original subject to blog about.
• Create and design your blog.
• Write interesting, engaging and entertaining posts.
• Promote your blog on social media platforms and optimise it for search engines.
• Engage visitors, generate comments, and increase site traffic.
• Monetise your blog.

The course also teaches how to blog safely, by applying laws including copyright, privacy and libel. (See course subjects below)

You will also benefit from unlimited tutor support every step of the way, including personalised feedback on every assignment.

Successful learner, Adrian Nung told us: “The tutorial support was exceptional. My tutor was always there to respond to questions, timely in providing in-depth answers. Read his review

As a certified blogger, you could be:

• Earning money by blogging for businesses and content agencies.
• Giving your own blog the edge in a highly competitive market.
• Putting your own business on the map by using a blog for marketing.

If you enjoy writing, then blogging is a great way to express your creativity and get your views out there.

BLOGGING COURSE SUBJECTS

Lesson 01: Starting your blog

• Learn how to name, create and design your own blog, using standard web tools.
• Apply these techniques by creating a real-world blog.
• State some of the common terminology used in blogging.

Lesson 02: What to write

• Describe the purpose of an effective post.
• Explain the purpose of researching and forming a valid opinion for each post.
• Apply these techniques to a real-world exercise.

Lesson 03: Who to write for

• Define your blog’s target reader.
• Explain how to adapt your writing style to suit their needs.
• Apply these factors to a blog post.

Lesson 04: Blog writing techniques

• List the key techniques used in writing good blog posts.
• Apply those techniques to real-world exercises.

Lesson 05: Use of images, audio and videos

• Understand the importance of images and other content.
• Know where to source images from.
• Understand the key points of copyright law that applies to bloggers.

Lesson 06: Using social media

• Understand the most effective social media for bloggers.
• Use social media to amplify your blog’s reach.

Lesson 07: Writing SEO friendly blog content

• Explain what an SEO article is.
• Define what an SEO article is intended to achieve.
• List the stages involved in writing an SEO article.
• Demonstrate how to identify key search words.
• Explain how to use keywords in an article.
• Apply these objectives to a range of practical exercises.

Lesson 08: Pay per click ads

• Understand what a PPC ad is.
• Look at PPC advertising across the web.
• Write a Google Ads advert with keyword identification.

Lesson 09: Proofreading your content

• List a proofreader’s personal qualities.
• Explain what a proofreader does.
• Discuss effective proofreading methods, disciplines and techniques.
• Describe how to proofread your own content.

Lesson 10: Monetising your blog

• Understand the different ways you can make money from your blog.
• Apply these techniques to you own blog.

Lesson 11: Keeping your blog legal

• List the laws that can affect bloggers in the UK.
• Explain the implications of those laws.
• Define how to write controversial posts that keep within the laws of libel.

Lesson 12: Maintaining your blog

• List the techniques available to ensure your blog’s long-term popularity.
• Apply these techniques to a real-world blog.

BLOGGING COURSE CERTIFICATION

This copywriting course has been independently endorsed under The Quality Licence Scheme. So at the end of this course successful learners will receive a Certificate of Achievement from The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).

In addition, you will receive the accredited CMP diploma in blogging, which is recognised in the UK and beyond. It proves you are a qualified blogger.

BLOGGING COURSE TUTOR: JUSTINE HOLMAN

We are one of the only online colleges to provide unlimited tutor support. This means you can contact your tutor whenever you need to.

As a blogging course learner, you will work 1-2-1 with Justine Holman, who is a professional blogger, content writer, copywriter and copywriting consultant.

Justine has written content for many large organisations, and has run campaigns that integrate copywriting, PR, social media and SEO.

She will mentor you, mark your assignments, and give you expert advice. Justine is often praised for her friendly, approachable and encouraging manner.

Justine has also provided professional training for some well respected businesses, including Arsenal FC, Disney, ITN, Vodafone and Waitrose.

WHEN YOU FINISH

After your course, you can join our free career coaching scheme. Work with our experts to find work and create a winning CV, job application letters, career blogs, websites and social media profiles. Stay on the scheme as long as you need to.

The course is ideal for:

• People who want to start a blog from scratch.
• People who need to write engaging and original content for their blogs.
• Small businesses and freelancers who want to write focused content for their blogs.
• People who need a career blog to showcase their skills and boost their prospects.
• Experienced writers and journalists who want to add blogging to their skillsets.
• People who want to start blogging as a hobby.

No previous academic experience or previous qualifications are required for this copywriting course. It is available to people of all ages and abilities. The only thing we ask is that you have good written English.

As a certified blogger, you could be:

• Earning money by blogging for businesses and content agencies.
• Giving your own blog the edge in a highly competitive market.
• Putting your own business on the map by using a blog for marketing.

Accredited CMP Level 4 Diploma in Blogging

Digital certificate - Included

Quality Licence Scheme Certificate of Achievement

Digital certificate - Included